LUX Has Turned Hitting the Like Button Into a Power Move in New Campaign. And We Love How Unapologetic It Is!
Ever since, it’s been running the show. With many using likes and comments to pass judgements on women and expressions of beauty, this has led women to quietly self-edit their expressions of beauty. But LUX believes beauty isn’t something to be measured. It’s meant to be owned. It’s power. It’s strength. That’s why LUX is […]
Kris Fade Becomes Newest Brave Optimist Brand Ambassador in LG’s “Life’s Good” Campaign
Dubai, United Arab Emirates — LG Electronics (LG) is thrilled to announce its partnership with radio personality, Netflix star, and entrepreneur Kris Fade, who joins the esteemed roster of global Brave Optimist brand ambassadors in LG’s groundbreaking “Life’s Good” campaign. The one-year collaboration sees Fade standing shoulder to shoulder with other global superstars, with LG […]
EU intensifies its Fresh Fruit Gift Campaign in Dubai
Dubai, United Arab Emirates — The exclusive B2B event, hosted within the European program “EU Fresh Fruit Gift,” dazzled Dubai on October 10, 2023, at the International Centre for Culinary Arts. The event was a convergence point for Horeca professionals, importers, distributors, wholesalers, bloggers, journalists, and grocery chain representatives. They came together to savor the […]
UAE residents savor the taste of exceptional quality of European Bee Honey
Dubai, United Arab Emirates — In a resounding success, a series of promotional events unfolded at 11 prime locations across the United Arab Emirates from September 23 to September 28, 2023. These dynamic initiatives were part of the implementation of the EU-financed campaign “EU BEE HONEY.” During this campaign, consumers had the unique opportunity to […]
JOIN LG’S HEARTWARMING “FINGER HEART” CHALLENGE WITH SOCIAL GESTURE OF LOVE
Dubai, United Arab Emirates — LG Electronics (LG) is launching a new Finger Heart Challenge on Instagram and is calling on its followers to share the love to become part of the heartening movement. This newest step in LG’s Life’s Good brand direction and visual identity campaign is an exercise in spreading positivity, and a […]
EU-Financed ‘Fresh Fruit Gift’ Campaign holds Dubai Promotions
Dubai, United Arab Emirates — A series of promotions were held in 17 sales locations throughout Dubai from July 24 to July 29, 2023, as part of the execution of the EU-financed campaign ‘’Fresh Fruit Gift’’. During the above activities the consumers had the opportunity to get informational material like brochures about the EU-financed campaign […]
“Captain Tsubasa: Dream Team” 6th Anniversary Campaign Kicks Off
Dubai, United Arab Emirates — KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will be celebrating its 6th anniversary since its release on June 13. As a huge thank-you to the community for supporting this game, a 6th Anniversary Campaign will be held from […]
Kinder’s ‘Growing Bigger Hearts’ Campaign Takes the Power of Storytelling to New Heights this Ramadan
DUBAI, United Arab Emirates —As part of its ‘Growing Bigger Hearts’ campaign, which features animated stories inspired by key Ramadan values, this Holy month, Kinder – one of the largest chocolate brands in the world – organized a string of live storytelling events in the UAE and KSA. The initiative – which taps into the […]
LG ENCOURAGES THE UAE TO HELP THOSE IN NEED THIS RAMADAN WITH LG INSTAVIEW CAMPAIGN
Dubai, United Arab Emirates — In celebration of the holy month of Ramadan, LG Electronics (LG) launched “Life is Full with LG InstaView” campaign which aims to support individuals and families in need. As part of the campaign, LG is inviting people to play an online game where the results submitted will contribute to the […]
PERU NOW, the new international campaign for tourism recovery
BERLIN — The campaign “PERU NOW” was launched with great expectations and a live presentation from Machupicchu. Peru returns to the forefront of the world as a diverse, safe and competitive destination. The international strategy implemented by the Commission for the Promotion of Peruvian Exports and Tourism (PROMPERÚ) was presented by Peru’s Minister of Foreign […]
Burjeel Holdings Lights Up Burj Khalifa With New Campaign Featuring Shah Rukh Khan
Dubai, United Arab Emirates — A month ahead of his birthday, Indian actor Shah Rukh Khan lit up the world’s tallest building, The Burj Khalifa, on Wednesday evening, in a brand campaign for the UAE-based conglomerate Burjeel Holdings. For the past few years, on Shah Rukh Khan’s birthday, the Burj Khalifa has lit up in […]
Truck Safety Matters – Multi Party Campaign
Dubai, United Arab Emirates — The UAE summer heat poses challenge to truck tyres and truck drivers. Truck tyre debris is a common sight on UAE roads. This means danger to the trucks itself, but also to oncoming traffic. Truck drivers are exposed to high temperatures posing often difficult working conditions. To check tyre safety […]