Oral-B® Brings a New Reality to Oral Care With Ground-breaking AI Integrated Device at Mobile World Congress 2022

  • 2 years ago

As Artificial Intelligence makes its way into almost every facet of life, it makes sense that our oral health routine gets a smart upgrade too. Today, at Mobile World Congress Barcelona, Oral-B® the #1 Dentist Recommended Brand Worldwide and leader in oscillating-rotating electric toothbrushes, announces its latest technological innovation: Oral-B iO™ 10 with iOSense™.

The new iO10 with iOSense, the latest addition to the revolutionary iO range, is set to revolutionise the way we brush our teeth with a personalised experience like never before.

It is accompanied by a smart device called iOSense, which offers real-time guidance with the aid of AI and a personalized brushing experience that ensures healthier gums and teeth.

Benjamin Binot, P&G Europe Oral Care Senior Vice President says; “The innovation represents a new era of brushing that is more than just an electric toothbrush – it’s a fusion of ground-breaking technology, desirable design and amazing performance. iO 10 with iOSense is our latest commitment to building a digital health ecosystem that leads with advanced technologies, accessible solutions and more effective educational tools to improve oral care and health for all.”

“Our clinical tests show that Oral-B® iO delivers a deeper clean of teeth and gums versus a manual toothbrush, but now with iOSense, the personalized brushing experience will revolutionize our entire relationship with our oral health,” says Maike Siemons, Europe R&D Oral Care leader.

Artificially Intelligent:

The NEW iOSense device is powered by artificial intelligence to intuitively guide your brushing and provide a personalized brushing experience like no other. It guides you…

When to brush: the iOSense has a timer for optimal brushing time and a Wi-Fi clock

Where to brush: the intuitive iOSense lights mean you’ll never miss a spot

How to brush: the Oral-B® App tracks your goals and provides personalizes feedback after every brushing

The iOSense is also a magnetic charger that charges your brush in about 3 hours. For users on-the-go, it comes with the Power2Go charging travel case, meaning you can charge at your leisure.

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